Context & Challenge
Enterprise AI business cases—specifically for Lenovo and NVIDIA—were traditionally delivered as dense, linear PDFs. Key technical validation and ROI metrics were buried in walls of static text, causing executive drop-off and failing to communicate complex strategic value. The objective was to transform these high-stakes business cases into a bespoke, self-guided digital platform without losing technical depth.
Strategy & Systems Leadership
Content-First Blueprinting:
Partnered with content strategy to group complex informational tracks into a streamlined, three-part layout structure.
Atomic Design Architecture:
Built reusable, adaptable structural blocks styled directly from Lenovo’s web architecture. Standardising core layout components de-risked the 10-account pilot scope and enabled Ceros to handle diverse data loads without breaking.
Dual-Path UX:
Designed a dual-path utility featuring interactive infographics and timestamped "Day-in-the-Life" workflows. This protected C-suite stakeholders from technical fatigue while preserving deep data access for technical reviewers.
Impact & Engagement Outcomes
Unprecedented Engagement:
Achieved a top dwell time of 36m 30s (Škoda Auto) and 22m 10s (Schneider Electric).
High Re-engagement:
Generated 156 total opens across 74 unique visitors (averaging 2x opens per visitor) and 236+ total page views.
Data-Driven Scalability:
Integrated downstream analytics to monitor user patterns, establishing an agile feedback loop with sales teams to continuously optimise future template generations.