Enterprise AI business cases—specifically for Lenovo and NVIDIA—were traditionally delivered as dense, linear PDFs. Key technical validation and ROI metrics were buried in walls of static text, causing executive drop-off and failing to communicate complex strategic value. The objective was to transform these high-stakes business cases into a bespoke, self-guided digital platform without losing technical depth.
Content-First Blueprinting: Partnered with content strategy to group complex informational tracks into a streamlined, three-part layout structure.
Atomic Design Architecture: Built reusable, adaptable structural blocks styled directly from Lenovo’s web architecture. Standardizing core layout components de-risked the 10-account pilot scope and enabled Ceros to handle diverse data loads without breaking.
Dual-Path UX: Designed a dual-path utility featuring interactive infographics and timestamped "Day-in-the-Life" workflows. This protected C-suite stakeholders from technical fatigue while preserving deep data access for technical reviewers.
Unprecedented Engagement: Achieved a top dwell time of 36m 30s (Škoda Auto) and 22m 10s (Schneider Electric).
High Re-engagement: Generated 156 total opens across 74 unique visitors (averaging 2x opens per visitor) and 236+ total page views.
Data-Driven Scalability: Integrated downstream analytics to monitor user patterns, establishing an agile feedback loop with sales teams to continuously optimize future template generations.