When high-demand RAF roles closed to new applications, candidate drop-off spiked, resulting in lost talent pipeline. The challenge was to redesign the digital experience for closed role pages to keep candidates engaged and redirect their interest toward active opportunities within the RAF.
User Journey Segmentation: Re-architected the "Role Closed" experience by splitting it into two distinct user journeys tailored to candidate intent (e.g., immediate alternative roles vs. notification sign-ups for future openings).
UX & Conversion Optimization: Designed clear visual paths, scannable role comparisons, and friction-free call-to-actions (CTAs) that guided users seamlessly back into active recruitment funnels.
Role Open User Journey
Role Closed User Journey
Increased Sign-Ups: Directly boosted candidate registrations for similar roles by transforming a dead-end drop-off page into an active conversion touchpoint.
Streamlined Candidate Funnel: Reduced drop-off rates and improved overall digital journey efficiency for high-volume RAF role categories.
