The Royal Air Force needed a modern, intuitive, and accessible digital recruitment platform to streamline the application process and attract top candidates. My role was to refine their UI/UX approach, ensuring a seamless user experience that would engage and guide potential recruits from initial interest to application submission.
Understanding the User Journey
To improve recruitment efficiency, I conducted an in-depth analysis of the user journey, identifying pain points in navigation, accessibility, and content structure. Key challenges included:
Complex Application Process: A lengthy, multi-step application form that risked high drop-off rates.
Navigation Issues: Information was scattered, making it difficult for users to find essential details about roles, eligibility, and benefits.
Mobile Accessibility: The existing platform lacked full responsiveness, limiting engagement on mobile devices.
Role Open User Journey
Role Closed User Journey
Crafting an Intuitive Digital Experience
To address these challenges, I redesigned the RAF recruitment platform with a user-first approach, focusing on:
Streamlined Navigation: Implemented a clear, logical menu structure, enabling users to quickly access relevant career paths and requirements.
Progressive Disclosure for Forms: Simplified the application process by breaking it into smaller, digestible steps, reducing user fatigue.
Mobile-Optimized Design: Ensured full responsiveness with adaptive layouts and touch-friendly interactions.
Interactive Role Finder Tool: Designed an intuitive search/filter system that helps candidates find roles tailored to their skills and interests.
Accessibility Enhancements: Improved contrast, font sizes, and alternative navigation methods to ensure an inclusive experience.
A More Engaging Recruitment Platform
The revamped UI/UX dramatically improved user engagement, with a reduction in drop-off rates and an increase in completed applications. By prioritizing usability and accessibility, the RAF was able to create a more effective and inclusive recruitment experience.
