BUILDING OUT A FAMILY OF PRODUCTS THAT WORK ALONE AS WELL AS IN A GROUP.
Chilli Republic, an independent company known for crafting exquisite jams, sauces and mayonnaises, sought to elevate their product presentation through packaging.
The Chilli Republic logo had been designed by a colleague, so with that in hand I started the creative journey of designing labels that would compliment the array of products offered.
Drawing inspiration from the “pairing suggestion” the client had provided, I designed a dynamic catalogue for each suggestion allowing for them to be swapped out seamlessly depending on the product.
With the company only having a logo, the packaging was a close collaboration with the client navigating them through variations of designs to land on the final concept.
Using distinct imagery for each product to be used as a banner at the top of the label as well as in the “R” of the logo, the family of products became recognised as “Chilli Republic” products giving a lasting impression on customers.
Utilising the logo as a solid foundation, each product emerged as a unique sensory experience, visually representing the diverse flavour in each product.