DESIGN A COVER THAT CAN WORK ACROSS PAPER AND HARDBACK BOOKSÂ
The design concept was inspired by the need to convey the "ABM Effect" while maintaining brand consistency. The teal color palette, circular imagery, and clean aesthetics served as sources of inspiration.
The printed book was complemented by an unboxing experience that included a personal note from the author, a bookmark with a quote, all wrapped in teal tissue paper to match the book's color.
The bookmarks featured quotes from recipients of advanced copies and were subsequently distributed during our pre-launch phase, where 400 individuals received personalized copies sent directly by the author.
Subtle hints of teal are visible on the hardback, with the teal case underneath the jacket peeking through.
In addition to the book, I created a series of promotional materials that could be utilized on social media and shared with individuals who were featured in the book.
