In the real estate sector, maintaining a fresh and engaging brand presence is vital. As part of their rebranding initiative, On The Market sought to develop promotional materials that would not only reflect their new visual identity but also serve as practical tools for both employees and clients.
Aligning Design with Brand Evolution
Undergoing a significant rebrand, On The Market aimed to introduce marketing assets that embodied their new direction. The objective was to create a desk calendar that not only showcased the refreshed brand elements but also resonated with users through its functionality and design.
Crafting a Cohesive Visual Narrative
Utilizing the newly established brand guidelines, I developed a calendar featuring monthly views accompanied by relevant imagery. To ensure brand consistency and enhance visual appeal:
Standardized Layouts: Adapted a standard calendar format to align with On The Market's unique brand aesthetics.
Curated Imagery: Incorporated high-quality visuals sourced from Getty Images and the company's own assets, integrating the distinctive OTM pin to reinforce brand identity.
Bridging Physical and Digital Marketing Efforts
Recognizing the importance of both digital and physical marketing channels, the desk calendar served as a tangible representation of On The Market's renewed brand. Distributed across offices and to clients, it functioned as a daily touchpoint, reinforcing brand presence and offering practical value to recipients.
Impact and Reception
The introduction of the branded desk calendar marked a successful stride in On The Market's rebranding journey. It not only enhanced the workspace aesthetics but also provided employees and clients with a functional tool that echoed the company's commitment to quality and attention to detail.