ABOUT ME
With over 5 years of experience in the design realm, I am a driven and results-oriented professional dedicated to crafting impactful visual solutions for clients across diverse industries. Proficient in industry-standard tools such as Adobe Suite and Figma, I possess a comprehensive skill set encompassing both print and digital design disciplines. My meticulous attention to detail and relentless pursuit of excellence drive me to constantly refine and elevate my designs. I thrive in collaborative environments, where I leverage my expertise to exceed project expectations and surpass initial objectives. From conceptualizing compelling branding strategies to executing flawless marketing collateral and web designs, I am committed to delivering superior-quality work that resonates with audiences and achieves tangible results.
EMPLOYMENT HISTORY
MOMENTUM ITSMA - DESIGNER
AUGUST 2022 - CURRENT
In my role as a branding specialist, I’ve collaborated closely with our marketing team to maintain brand integrity across various touchpoints, from social media to in-person events. Collaborating directly with the CEO, I curated the visual style for diagrams and crafted an impactful cover design for her No.1 best-selling book. Through strategic initiatives, I’ve revitalized our brand, infusing it with a contemporary essence that resonates with today’s audiences. Partnering with our creative director, we curated a unified visual language that transcends geographical boundaries, ensuring consistency across platforms.
BLUE SERIF - DIGITAL DESIGNER
JUNE 2021 - AUGUST 2022
With rich design experience, I’ve partnered with esteemed teams at SONY MarComs and Digital to ensure brand coherence across print, digital, and social media. My initiatives optimized Sony’s digital workflow, incorporating tools like Figma for enhanced efficiency. Throughout my career, I’ve managed diverse design projects for renowned brands, each offering unique creative opportunities. Notable projects include revitalizing Artist Studio Company’s branding, crafting marketing materials for On The Market, developing Pathways’ brand identity, and designing packaging for Chilli Republic.
ENGINE GROUP - DIGITAL/GRAPHIC DESIGNER
JANUARY 2018 - OCTOBER 2020
As a UX/UI designer at RAF Recruitment, I investigated user journeys for our mobile-first website using Sketch and Adobe Suite. This led to a revamped website flow, driving the highest sign-up surge for open RAF positions to date. I also collaborated on designing a branded infographic for Nando’s Employee Engagement. This adaptable infographic caters to various store-specific information needs.
BETSY BENN'S - FREELANCE DESIGNER
October 2015 - May 2017
Working in collaboration with the wider team to develop and design personalised products for clients, finessing my Illustrator skills for vector based creative work.