ABOUT ME
I am a passionate creative designer with over 5 years experience in leading design teams and driving innovative visual solutions for high-profile clients across diverse industries. With a strong background in both print and digital design, I excel in developing and executing branding strategies that resonate with target audiences. Proficient in Adobe Suite and Figma, I bring a strategic mindset and meticulous attention to detail to every project, ensuring superior-quality work that exceeds business objectives.
EMPLOYMENT HISTORY
MOMENTUM ITSMA - DESIGNER
AUGUST 2022 - CURRENT
Led the creative direction and execution of branding initiatives, resulting in a 30% increase in brand recognition. Directed a cross-functional team to ensure brand integrity across social media, events and digital platforms. Collaborated directly with the CEO to develop visual styles for key projects including the cover design for a best selling book. Established a contemporary visual identity that aligns with current market trends and resonates with global audiences.
BLUE SERIF - DIGITAL DESIGNER
JUNE 2021 - AUGUST 2022
Spearheaded design projects for renowned brands, enhancing brand consistency and engagement across print, digital and social media channels. Optimised Sony’s digital workflow by integrating Figma, increasing design team efficiency by 30%. Directed branding and marketing material projects significantly improving client brand presence and market engagement.
ENGINE GROUP - DIGITAL/GRAPHIC DESIGNER
JANUARY 2018 - OCTOBER 2020
Revamped the UX/UI of RAF recruitment’s mobile-first website, resulting in a 50% increase in sign-ups. Designed adaptable infographics for Nando’s Employee Engagement, improving internal communication efficiency by 20%
BETSY BENN'S - FREELANCE DESIGNER
October 2015 - May 2017
Developed personalised products for clients, enhancing client satisfaction and refining vector-based design skills using illustrator.